We don't harvest your data - and we don't make money from it.

We live in an age that enables surveillance on an unprecedented scale.

This is thanks to technologies that we all love and use. But they are also used in dubious business models that generate money by collecting and trading information about us.

We don't harvest your data - and we don't make money from it. It's not part of our business model. We concentrate solely on developing and operating our service, which you can use to store your files.

We continuously design our service to collect as little personal data as possible.

All devices that can go on the Internet are basically visible to others on the Internet - kind of like dots on a radar. The internet was actually designed to clearly indicate who the sender and receiver are, as it was designed for internal use between scientists.

This is a problem today, when we have many internet-based devices with apps on them. One in your pocket, maybe one on your arm, in the car, in the living room - and maybe in the kids' room?

Our distinct identity enables apps and websites to collect data through our everyday lives and 'call home' to the interconnected databases that map our movements.

Collection takes place in several ways. You know all about cookies by now, and these are visible when we have to accept or reject them on a new web page.

Less visible are the underlying web technologies and services that many apps use. Some are benign and help with debugging. Others are downright evil and can collect data like;

• location,
• which text you have copied recently,
• which apps you have installed,
• logging when you are online and offline,
• which wifi networks you have visited

Such data can be linked to social media profiles and other databases, as we saw with the Cambridge Analytica scandal.

Data collection with a focus on resale or similar is widespread. Free apps and services are the ones to watch out for - especially those developed by companies outside the EU.

Many times the transfer of data is automatic - and other times it is a simple trade, where databases of personal data are traded.

Among the most well-known tools is Google Analytics. This tool is implemented by inserting code on the website that automatically collects data and helps website owners gain insight into how the website is being used.

The problem with Google Analytics, however, is that as a user of the tool, you cannot immediately guarantee what information Google collects and what else they use it for.

Many well-meaning businesses, websites and apps use a host of analytics and advertising tools for online marketing. But with the Data Protection Authority ruling that Google Analytics cannot be used legally out of the box, we are hopefully looking towards a future where more sustainable alternatives are chosen.

In addition to tools like Google Analytics, many websites use ads. Often these are targeted at the visitor, as tools such as Google Ads can also be used to target ads according to what people have searched for on search engines. 

We should generally refrain from 'targeted advertising'. Because it indicates that advertisers are following us around on websites and in apps and know our behaviour.

In our online marketing at Onlime.dk, we respect your choice to accept or decline marketing cookies. Our use of marketing cookies only helps us to see if an ad on e.g. Google led to a sale. In doing so, we never make money from personal data.

Read more about our personal data policy and privacy guarantees.